My research paper will based on 3 points which are Starbucks, IPhone and Ikea. I would like to explian why these brands became so popular around the world. My survey will based on Starbucks. In the whole coffee market, Starbucks became a brand that everyone kows, but the prices of Starbucks are very expensive for sure. I will ask few custtomers about why they chose Starbucks. Additionally, I will do the same things with IPhone and Ikea. After that, I will interview some people for few questions about these products.